Making sense of large-scale socio-cultural trends requires deep listening. That’s the only way to center and understand the lived realities of the people who keep our communities moving. Oral history and qualitative interviews allow us to preserve vital community memory while extracting actionable insights about labor, resilience, and institutional trust.
In our latest featured project, we share an oral history interview conducted for the American Folklife Center at the Library of Congress, featuring Shaquita Griffin, a New Orleans-based hospitality worker, community organizer, and comedian.
Elevating Oral History and Human-Centered Research
For our mission-driven and public-serving clients, this piece serves as a direct portfolio example of our elite fieldwork capabilities. It demonstrates how we lead public humanities initiatives, conduct sensitive ethnography, and partner with premier national institutions like the Library of Congress to archive community histories. For our corporate and brand partners, this analysis highlights our expertise in human-centered workforce insights. It illustrates how we translate frontline worker experiences into a deeper understanding of organizational culture, retention, and community care during times of institutional stress.
Read the full feature, “Meet organizer, comedian & hotel worker Shaquita Griffin,” on Hotel Happiness.