Hungry Ghost is a Brooklyn-based chain of coffee shops with 12 locations throughout New York City. Owner Murat Uyaroglu hired us to build out, reorganize, and streamline websites for Hungry Ghost and its sister businesses, Bar Frances and Sweet Polly.
To begin, we ensured that site organization and all web copy adhered to current SEO strategies. However, we also knew that chasing the algorithm is not the best way to engage customers and increase sales. Every brand needs to tell its unique story in a clear, compelling way. Through our collaborative content development and writing process, we helped Uyaroglu represent the excellence, passion, and community values at the heart of his family of businesses.